February 18, 2010
KUOROSOTA - Integration Of All Digital TouchPoints - Ringtone and full track releases by the Digilabel, http://kuorosota.securycast.com/
Finnish TV channel NELONEN broadcasts successful prime-time Sunday evening live show called Kuorosota http://www.nelonen.fi/ohjelmat/kuorosota/etusivu, which is based on the original format Körslaget (Sweden). SecuryCast has consulted, packaged and provided turnkey solutions of concept's technical and content services. All songs are released digitally via show's own mobile and online stores straight after performances are broadcasted live on TV. To consumer this new hybrid concept gives an opportunity to have a real-time (legal) access to hot content via mobile or online. The concept is something new and unique on local and international level.
February 16, 2010
Suomi-TV has made an agreement of mobile services with SecuryCast. TV station runs a daily pilot program, which includes music videos, mobile shopping and a chat. Viewers can purchase mobile products of shown music videos. SC has compiled, connected and supported client with all technical and copyright issues of this concept.
February 15, 2010
Train Cool with Adidas at Intersport, www.intersport.fi
One of the biggest branded bundle campaigns in this winter. We've cleared a content package from Warner Music (Finland) and enabling all needed technical elements, the download platform and redeem codes.
January 29, 2010
FREDERIK-BIRTHDAY RINGTONES - The most unique series of ringtones are released through The DigiLabel, www.frederiksoittarit.fi
Besides a hectic schedule of gigs, Frederik, the artist loved by the rank and file of Finns, has been working on a unique series of products, directed entirely to the mobile market. "Kolmekymppinen" ('Thirty years old'), the hit song made famous by him, has now been refined into a series of 'Birthday ringtones', to be released under a brand of its own. A number of common Finnish first names, based on the calendar of name days, have been interpreted by the artist in the studio to the beat of the well-known hit song. In addition to the name-related interpretations, the ringtones have also been recorded to cover various years of age; 18 (of age), 20 (twenty years old), 30 (thirty years old), 40 (forty years old), 50 (fifty years old) and 60 (sixty years old). This means that thousands of ringtones were produced in the studio, each of them being personally interpreted by the artist.
The product series will be launched to the market in a visible manner in cooperation with Aller Media. The strong marketing mix will appear in the 7 päivää ('7 days') magazine, in banner advertising as well as in a separate, branded ringtone website.
"It seems that the times they are changing this way, and we have created a timeless product series for future generations", this was commented by Frederik.
"As far as electronic business is concerned, we are continuously developing new innovative ideas and implementation models. This is exactly what it is ...", commented Jarno Alastalo, Social District Officer of Aller Media.
"The so-called creative madness is now being called for everywhere. Isn't this it? Besides, this unique product series will still be further developed on the way, commented Marko Alanko, Development Manager at SecuryCast.
October 30, 2009
SC has attended onto The Marketing Forum 14 - 17 October 2009, where suppliers met marketers.
October 30, 2009
SC provides mobile services for TV channel NELONEN's prime time TV shows: Nelonen/Talent and Yle's Nenäpäivä TV shows TV1/TV2/Nenäpäivä
October 29, 2009
Massive online shops' mp3 transforming has completed. Following shops offering content now in mp3 format: Store Download, NetAnttila Download, DNA Musiikkikauppa and RadioRock Store
October 20, 2009
SC/the Digilabel has signed a deal with legendary (local) artist Frederik. The deal covers unique and historical ringtone series recorded by the artist. More information will be launched in November.
October 19, 2009
SC has attended into The Marketing Forum 14 - 17 October 2009, Marketing Forum where suppliers met marketers.
September 14, 2009
SecuryCast´s Business Development Director Marko Alanko will be one of the speakers at the upcoming VOD seminar for professionals of audio visual content. Key topics of the seminar will be the development of digital distribution and the future of a digital media. The seminar will be on the 22nd of September at the RTI house's auditorium. See detailed program of the seminar (in Finnish).
September 14, 2009
SecuryCast / The Digilabel and DWA (Italy) have signed a license deal, which covers Finland and the Baltics. We're really happy to start this new collaboration, which focuses on the digital world's new opportunities. These guys are professionals, says Roberto Zanetti (legendary hit producer).
September 11, 2009
SecuryCast / The Digilabel and Solar Television have signed a digital distribution agreement. The first release is one of this year´s most anticipated tracks, Let This Moment by famous finnish artist Ville Pusa. Let This Moment is the theme song for MTV3 prime time reality TV show Kadonneen Jäljillä (original format: Spoorloos).
September 11, 2009
SecuryCast managing director Ben Mellin to attend as panelist in the Tekijänoikeus (IPR) seminar October 14th. The topic of the panel is "Content earnings models - ways to increase online sales". The seminar is arranged by the Ministry of Education in Finland.
September 8, 2009
SecuryCast launches first MP3 only digital music download store for NetAnttila. Read official press release.
September 3, 2009
SecuryCast launches www.russiantunes.com. Russiantunes aims to become the "iTunes" for the Russian speaking world. For the first time ever, thousands of Russian indie music tracks and albums have been cleared for international digital distribution and are now available for legal download.
August 27, 2009
SecuryCast hosted the Digital LifeStyle seminar. More than 50 attendees from advertising agencies, brands, IFPI, publishers, content owners, carriers and download shop representatives attended SecuryCast´s Digital LIfeStyle seminar in Espoo, Finland. The focus of the seminar was on describing the current market place for legal digital content services, and on discussing new business opportunities, legislational and VAT issues.
The presentations by Mr. Tommi Kyyrä (IFPI Finland), Mr. Jari Muikku (Finnish Composers' Copyright Society Teosto), Mr. Marko Rajaniemi (Ministry of Education), Ms. Tiina Kristoffersson (Gummerus Digital), Mr. Marko Alanko and Mr. Kimmo Makkonen (SecuryCast) were considered very interesting by the attendees. "Based on the lively discussion and on the feedback, we will definitely arrange a new seminar in the beginning of 2010", said Mr. Marko Alanko, SecuryCast Business Development Director. Stay tuned!
August 18, 2009
SecuryCast has started collaboration with LiveNation and Warner Music (Finland). First business case is b2b download platform for Madonna's upcoming compilation release "Celebration", http://madonna.securycast.com
August 12, 2009
SecuryCast has started technical processes to launch first mp3 stores in Finland. Consumers' experience for downloading processes will be much easier after that. Mp3 files are compatible with large scale of devices, iPods included.
First in launch line will be the NetAnttila Download. After that MTV3 Store Download, DNA Musiikkikauppa, Radio Rock Store, and others will follow shortly.
June 29, 2009
SecuryCast has started collaboration with Gummerus Digital (book publisher) and added local audio books to its´ digital distribution portfolio. See official press release at Kauppalehti’s news site in Finnish
June 15, 2009
SecuryCast has provided a promotional download platform and redemption codes for Just Wear It campaign.
SecuryCast´s mobile platform is used for Radio Rock's Oletko sinä rock tietäjä? premium SMS quiz, more information available at: www.radiorock.fi/rocktietaja/
May 8, 2009
The DigiLabel's first ever track release "Nyt Huudetaan - Ihanaa Leijonat, Ihanaa feat. Antero Mertaranta" dominates the official Finnish single and download chart at #1!
May 5, 2009
SecuryCast is attending Digital Hollywood conference in Los Angeles, California, where digital entertainment professionals discuss and share experiences of development of the digital business industry.
May 4, 2009
The DigiLabel's first digital track release "Nyt Huudetaan - Ihanaa Leijonat, Ihanaa" has entered onto
the official Finnish download chart at #4.
April 6, 2009
SecuryCast's The Digilabel will release on the 20th of April the 10th Anniversary Remix version of the legendary track called "Ihanaa Leijonat, Ihanaa". The new version's title is "Nyt Huudetaan - Ihanaa Leijonat, Ihanaa feat. Antero Mertaranta". Read more
April 5, 2009
SecuryCast's The Digilabel will release on the 20th of April the 10th Anniversary Remix version of the legendary track called "Ihanaa Leijonat, Ihanaa". The new version's title is "Nyt Huudetaan – Ihanaa Leijonat, Ihanaa feat. Antero Mertaranta".2222
Read more
April 3, 2009
Read the article of The DigiLabel in Markkinointi & Mainonta Magazine (3rd of April).
April 1, 2009
SecuryCast hires Mr. Marko Alanko, former Digital Business Director of Sony Music Finland and Baltics as Business Development Director. Mr. Alanko will bring his expertise to help SecuryCast in improving its´ internal and external routines and to build an unparalleled service portfolio for digital marketing solutions. View Marko's complete profile >>
February 10, 2009
SecuryCast to provide premium SMS voting for TV format Kuorosota for Finnish TV4 (Nelonen). The first season of the popular TV format will be aired winter 2009 and is expected to draw a very wide TV audience.
January 5, 2009
SecuryCast to provide Felix Abba with redemption codes for it's new online game.
January 5, 2009
SecuryCast powers mobile and broadband operator DNA's music broadband service with all you can eat unlimited music downloads, the first in Finland of it's kind. During the launch campaign, end users subscribing to the service will get unlimited downloads of Universal Music content and a Creative MP3 player for free. Official news release
November 19, 2008
SecuryCast and YLE (Finnish National Broadcasting Company) launches first of it's kind mobile bingo game. End users are able to take part in the game by ordering a bingo card by sending a premium text message (SMS). The player then receives a bingo card to her mobile phone, alternatively a hard copy of the bingo card can be printed from the campaign web site for easier playing. The game is promoted live on nationwide TV during the Nenäpäivä (Red Nose Day © format by BBC).
November 17, 2008
SecuryCast and YLE (Finnish National Broadcasting Company) launches first of it's kind mobile bingo game. End users are able to take part in the game by ordering a bingo card by sending a premium text message (SMS). The player then receives a bingo card to her mobile phone, alternatively a hard copy of the bingo card can be printed from the campaign web site for easier playing. The game is promoted live on nationwide TV during the Nenäpäivä (Red Nose Day © format by BBC).